Privacy Policy

Effective Date: June 8, 2026

1. Introduction

All Pro Basement Waterproofing INC ("All Pro Basement Waterproofing," "Company," "we," "our," or "us") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, www.allprobasement.net, our social media platforms, online advertising, electronic communications, and other interactions with our company.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.

2. Information We Collect

We may collect personal information that identifies, relates to, describes, or could reasonably be associated with you, including:

Information You Provide Directly

Name
Email address
Telephone number
Property address
Mailing address
Service request information
Appointment details
Communication preferences
Information submitted through contact forms, estimate requests, emails, text messages, or phone calls

Information Collected Automatically

When you visit our website, we may automatically collect information including:

IP address
Browser type and version
Device information
Operating system
Website activity and browsing behavior
Referring website addresses
Date and time of website visits
Pages viewed and interactions with our website

3. How We Collect Information

We collect information:

Directly from you when you complete forms or communicate with us
Through cookies and similar tracking technologies
Through website analytics tools
Through advertising and marketing platforms
Through social media interactions
From third-party service providers assisting our business operations

4. How We Use Your Information

We may use your information to:

Respond to inquiries and estimate requests
Schedule inspections and service appointments
Provide waterproofing, foundation repair, crawl space, and related services
Process customer transactions
Communicate project updates and service reminders
Improve our website and customer experience
Conduct marketing and advertising activities
Maintain internal business records
Detect fraud and protect our business
Comply with legal obligations

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, analytics tools, and similar technologies to improve functionality and better understand how visitors use our website. These technologies help us:

Analyze website traffic
Improve website performance
Personalize user experiences
Measure advertising effectiveness
Deliver relevant marketing content

You may disable cookies through your browser settings; however, certain features of the website may not function properly.

6. Third-Party Analytics and Advertising

We may utilize third-party services including:

Google Analytics
Google Ads
Meta (Facebook and Instagram) Advertising
Call Tracking Services
Customer Relationship Management (CRM) Platforms
Email Marketing Platforms

These providers may collect information regarding your interaction with our website in accordance with their own privacy policies.

7. Text Messaging and Communications

By providing your phone number to All Pro Basement Waterproofing INC, you expressly consent to receive telephone calls and text messages regarding:

Estimate requests
Appointment confirmations
Service reminders
Project updates
Customer support
Promotional offers and marketing communications

Message and data rates may apply. Consent to receive communications is not a condition of purchasing services. You may opt out of marketing text messages at any time by replying STOP. SMS consent and phone numbers are not shared with third parties or affiliates for marketing purposes.

8. Disclosure of Information

We do not sell your personal information. We may disclose personal information to:

Service providers assisting our business operations
Software and CRM providers
Payment processors
Marketing and advertising vendors
Professional advisors
Government agencies or legal authorities when required by law
Successors in connection with a merger, acquisition, or sale of business assets

We require service providers to protect personal information and use it only for authorized business purposes.

9. Data Retention

We retain personal information only for as long as necessary to:

Provide requested services
Maintain customer records
Comply with legal and regulatory obligations
Resolve disputes
Enforce agreements

When personal information is no longer required, it will be securely deleted or anonymized.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction. While we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

11. Children's Privacy

Our website and services are intended for adults and are not directed toward children under the age of 13. We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child under 13, we will promptly delete such information.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of third-party websites. Users should review the privacy policies of those websites before providing personal information.

13. Your Privacy Rights

Depending on applicable laws and your state of residence, you may have rights regarding your personal information, including:

The right to request access to your information
The right to request correction of inaccurate information
The right to request deletion of personal information
The right to opt out of certain marketing communications

To exercise these rights, please contact us using the information provided below.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated Effective Date. Continued use of our website following the posting of changes constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:

All Pro Basement Waterproofing INC
166 Pond Street
Ashland, MA 01721
Phone: (508) 498-1090
Website: www.allprobasement.net
Email: info@allprobasement.net